SEO for eCommerce
We turn e-commerce websites into a reliable source of orders. Full-cycle SEO for online stores by PRPapa.com.
We help online store owners and marketers get more traffic and orders from search. We find growth opportunities, show where competitors capture demand, and explain SEO using data from our own analytics platform EcomRank.ru.
We regularly cover topics online store owners, marketers and developers deal with: SEO mistakes, CMS choice, migrations, catalog structure, indexing, Yandex, Google and AI answers. This public content helps you understand our approach before we work together.
Numbers and practice
combined search and organic traffic across client projects
on client projects after six months of SEO work
we publicly review SEO, mistakes, CMS migrations and traffic growth
we understand both search growth and the technical side of e-commerce
Cases and results
Real growth comes from a system: catalog structure, technical SEO, categories, product cards, commercial factors and competitor analysis.
Paid traffic was limited, so the goal was to capture organic demand and turn SEO into a stable lead channel.
The store already had search traffic, but needed to scale categories, improve product pages and turn organic traffic into more orders.
For a B2B project, we collected long product queries, strengthened categories and showed search engines relevant commercial pages.
Depending on the project, we can use both faster and classic SEO methods. We choose what fits your website and look for early movement in visibility, traffic and leads without making hard guarantees.
01We look beyond positions. We analyze organic demand, categories, product pages, commercial factors, snippets and brand mentions in AI-generated answers.
02We work with projects that have a catalog: online stores, product catalogs, aggregators, B2B showcases, manufacturers, suppliers and dealers.
03We are not a high-volume agency with bloated overhead. We take a limited number of projects and focus on strong specialists doing real work on the website.
04We built EcomRank.ru, an analytics platform for online stores and product catalogs with 20,000+ websites in the database. It helps us see markets, niche leaders, competitor structures and real e-commerce SEO patterns.
05Our own analytics platform EcomRank helps us evaluate a website, niche and competitors faster: we see market leaders, successful and weak strategies, and possible growth points.
AI tools help the team speed up everything that can be automated: initial analysis, data work, task preparation, hypothesis checks, draft texts and pattern discovery. This leaves more time for strategy, priorities, implementation and result control.
Send us your website — we will discuss the project and suggest a clear starting plan.
We focus on what matters: more leads and orders from Yandex, Google and AI answers. We find where your website loses search demand, which competitors capture traffic and what should be improved first.
We find where your website loses traffic and orders: indexing, duplicates, categories, filters, product pages, speed, snippets and commercial factors. You get a prioritized action plan, not just a list of errors.
We work on organic traffic growth: analyze competitors, expand catalog structure, improve categories and product pages, prepare tasks for developers and control implementation.
A focused review of your website, niche and current problems. Useful when you need to choose a starting point, check a contractor, evaluate a CMS migration or find weak spots in SEO.
For suitable projects, we can use additional methods to strengthen behavioral signals and test faster growth hypotheses. This is done carefully, by agreement, and does not replace core SEO work.
Own analytics
We are co-authors of EcomRank.ru and contribute to the development of this analytics platform for online stores and product catalogs. It helps us assess a niche faster, map the competitive landscape, identify the strongest players and understand what drives their growth.
For SEO, this gives us a practical edge: we can see which competitors are gaining or losing visibility, how their growth has developed over time, and which opportunities are worth prioritizing for your store — from catalog structure to category and product page improvements.
We identify websites that already generate organic traffic in your niche and evaluate which sections help them grow.
We compare categories, product pages, brands, catalog structure and search visibility across competing websites.
We can quickly understand how competitive the market is and what level of work is needed to move forward.
We prioritize SEO tasks based on market analysis, helping avoid common mistakes and wasted time.
Yekaterinburg, Moscow, Saint Petersburg and other regions. Most SEO tasks can be handled remotely.
